Emoji x Coke
A new language of sharing
A language that united young people across Asia.
That allowed them to express feelings they were often too shy to express with words.
And allowed us to create unique, topical expressions across APAC markets.
Share a Coke. Share a feeling.
The campaign
Launch film for Thailand, adapted for 5 markets.
Outdoor and online, local and topical
Retail and activation
Credits and collab
Lead Brand Agency: Droga5 Sydney
Lead Creative Agency: Dentsu Creative Singapore
Local market agencies: Dentsu Malaysia, Thailand, Philippines, Hong Kong; OgilvyOne Indonesia
Regional ECD: Stan Lim
Regional ACD: Abhishek Prasad
Art: Li Xian Lee, Brenda Lee