British Airways

How to rekindle love

BA had a long history in India. Since 1924, back when it was called Imperial Airways.

One of the few global carriers in the 20th century, it had a special place in collective memory.

But the brand love had faded. There were many options now – newer or cooler or cheaper.

We couldn’t turn the clock back. But we could remind people of why they had once loved BA.

The idea

Helping a couple rekindle their love.

By fulfilling an old dream lost in the demands of daily life.

Made real by featuring a real-life couple and their story, shot by a wedding videographer popular on social media for their raw, intimate style.