Remember, Mr Sharma

How to sell a story

The problem

I wrote an award-winning novel published by Hachette UK in 2023.

Shockingly, I found no screaming fans at Waterstones clamouring for signed copies.

The approach

Reducing any literary novel to a single pitch is hard. For a novel packed with fantastical moments, it’s also dull.

It would be more interesting, I figured, to show the range of experiences it contained.

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Within weeks, it had made it to the Amazon bestsellers, got 200+ reviews on Goodreads, was picked up by newspaper reviewers and magazine editors.

In 3 months, I was on the BBC pretending to be the heir to Salman fucking Rushdie.

Hell yeah, result.

Result?