End-to-end product design

At NOWLAB, our innovation studio, we designed and developed all aspects of the product.  

The hardware was prototyped in-house, developed and sourced along with the app. 

The app had two parts: the customer experience and the agent training modules. 

Both had to be scalable to APAC and EMEA markets, adaptable to varying levels of tech skills. 

Within the experience, we had to bring alive every hidden feature of the cars. 

We did this with animated demos — simple storytelling to show the tech at work in different contexts, from traffic in Jakarta to sandstorms in Doha. 

As ACD, I led the concepts, content design, storyboarding and writing. I guided two writers to collaborate with UX designers, art directors, motion designers and technologists across 3 workstreams.