OCBC Bank
Storytelling for a travel credit card
OCBC Voyage was a travel credit card with a unique benefit — a free, worldwide concierge service to fulfil your every whim.
But people didn’t know about it, or what it could actually do.
We decided to show it in a different way.
Not with the usual young, fit, unreasonably happy people dancing on a boat with little regard to personal safety.
Just a quiet little boy with a little wish — to see snow for the first time.
Your imagination sets our limits
As the copy lead, I helped create and sell the concept, wrote the script and storyboard, supervised the production, adapted scenes on the fly for a temperamental young actor, and kept the focus on the emotional heart of the story.
Credits
Agency: Dentsu Creative Singapore
ECD: Stan Lim
ACD/Copywriter: Abhishek Prasad
Art Director: Jason Chan
Director: James Okubo
Production: Geek Pictures
Post-production: The Quiet Lab
Sound: The Gunnery