FRANK

How to find beauty

FRANK was a bank aimed at young people — digital, fuss-free and full of perks.

But their cards were still like any other. Plain, functional, boring.

We saw an opportunity to turn the ordinary into something beautiful.

A unique feature that captured the brand’s spirit of playfulness and innovation.

Cards — real and virtual — designed by artists, chosen by customers.

Then we created a campaign to turn the feature into benefits.