Solving problems with words since 2007 for global brands and their customers across EMEA and APAC
Things I’ve done
Designed solutions in many forms, from digital experiences to brand identities to an augmented-reality app.
Led industry-transforming work, from an insurance portal for a fintech challenger to a fashion e-commerce experiences for people with disabilities.
Collaborated across disciplines and cultures, learning from each how much more there is to learn.
Trained and inspired teams to find bold solutions and present them to holders of stakes
Won awards for CX and innovation, driven real business impact, and created things people wouldn’t want to skip.
All by fretting over users first.
(I’ve also written an award-winning novel published in 2023 as ‘Remember, Mr Sharma.’)
Places I’ve been
Senior Content Designer | Zalando, London/Berlin | 2021 - 2024
Creative Director - Experience | Dentsu Creative, Singapore | 2016 - 2019
Senior Copywriter | Dentsu Isobar, Singapore | 2014 - 2016
Creative Lead | Ogilvy One, New Delhi | 2012 - 2014
Head of Copy | Digivaasi, New Delhi | 2010 - 2012
Copywriter | Dentsu Webchutney | 2007 - 2010
Classes I’ve skipped
MA Creative Writing | University of East Anglia, UK | 2019 - 2021
Bachelor of Technology | IP University, India | 2007
People I’ve impressed. Or not.
“Great talent and personality to work with”
— Stan Lim, Chief Creative Officer - Experience, Dentsu Creative Singapore
“A good writer”
— George Tannenbaum, AdAged
“Best creative I ever worked with”
— Former client, current spouse
“If only he had studied more, he could’ve worked for a good bank.”
— Mother